Blog

  • 5 Questions to Ask Before Making a Public Statement

    5 Questions to Ask Before Making a Public Statement

    Gary Susswein

    Between presidential executive orders, natural and man-made disasters, and global crises, thebarrage of news in the first weeks of 2025 has rekindled a tough question for many organizations: Should we weigh in on these events — or stay silent? Higher education has been confronting this question over the past 18 months, and there is alsoa robust…

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  • Preparing for Crises From a Place of Confidence

    Preparing for Crises From a Place of Confidence

    Gary Susswein

    I was speaking recently with the founder of a successful medium-sized business shortly after we had worked together to navigate a reputational crisis which, at the moment, looked as if it could threaten the business’s future. In addressing the issue, the company leaders overcame the urge to panic. Instead, they called me, and we methodically…

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